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Bill Nienhuis • Illustration • • 8 views
An interesting story is told of how the familiar words “It floats” came to be used as the advertisement for a certain popular soap. Years ago, when the product was ready to be put on the market, the advertising Manager asked for a phrase or sentence that would describe the soap and differentiate it from…
John Leffler • Illustration • • 15 views
Look down at your shirt for a moment. Is there a little emblem on the pocket? Or perhaps you have a certain swoosh on your tennis shoes or distinctive rivets on your jeans. If you’re drinking coffee while reading this chapter, is there a green circle on the cup? If you’re sitting at the table, is Tony…
Illustration • • 2 views
California Milk Processor Board put up billboards that emitted the smell of chocolate chip cookies to advertise milk. As one blog reader mentioned, "NPR did person-on-the-street interviews at one of the shelters, and nobody wanted milk; everyone wanted cookies." -- Yahoo
Illustration • • 6 views
California Milk Processor Board put up billboards that emitted the smell of chocolate chip cookies to advertise milk. As one blog reader mentioned, "NPR did person-on-the-street interviews at one of the shelters, and nobody wanted milk; everyone wanted cookies." -- Yahoo