Start With Why

Simon Sinek

Why is Apple so inovative?

Why Martin Luther King?

Why did the Write Brothers achieve flight?

There is a pattern that Simon Sinek discovered in all three scenerios.

The Golden Circle

Why, How, What

Most everyone knows what

Some of the more informed know how.

Hardly anyone knows the why

Whats your purpose? What is your cause or belief?

Why do you exist?

Most people and organizations operate from the outside in.

From the clearest or simplist idea to the fuzzy or hard to grasp idea.

Extraordinary leaders and organizations work and communicate from the inside out.

People don’t buy what you do, they buy why you do it.

Will and Orv Wright developing motorized flight.

Samuel Langley

The goal is not to do business with people who need what you have.

It is to do business with people who share a belief in why you do it

We call this mission, or purpose

NeoCortex (What), Limbic Brain (Trust , behavior)

We don’t just hire people who need a job or need a check, we need to hire people who believe what we believe.