MBA Video Presentation

Introduction

MBA Program

The MBA program at NKU will cost a student roughly $16,170 dollars, compared to the national average being between $30,000 and $120,000.

This program can be finished as quickly as 1 year while many other colleges range from 1-5 years.

This program is valuable because it puts students in a good position to advance in their career for a fraction of the price of other schools.

Competition

Example one of competition is University of Cincinnati that offers a significantly more expensive program.

Another competitor is Moorehead State, offering a program that is even more cost efficient.

SWOT

One of the many strengths of the MBA program at NKU is that it has many different options for students to specialize in, which caters to each individual customer.

One of the few weaknesses of this program is that it is facing much competition, causing NKU to be unique in their marketing strategies.

NKU has the opportunity to expand online education for flexible learning options for professionals and international students.

The biggest threat to NKU is the competition. Can they continue to provide a product that is more valuable and affordable than the others?

Target Markets

One persona for the target market is Rachel, who is between 21 and 25, already has a bachelors degree and is looking to make her resume stronger and more appealing.

Walter, amale between 26 and 38, Bachelors degree in finance looking to climb the corporate ladder.

Finally, career changing Caroline, female between 39 and 45, transitions careers to find passion again.

Conclusion

The MBA at NKU has created an unique product that stands out from its competitors, has opportunity to grow, and targets and accomadates many different student profiles.

Thank You!