In Elijah’s day the religious life of the northern kingdom was in crisis. The political policies of Omri had tended toward an amalgamation of Israel with the Canaanite enclaves remaining in the land. Ahab carried his father’s policies even farther. Spurred on by the haughty and strong-willed Jezebel, a devotee of the Tyrian Baal Melqart and his consort Asherah/Astarte (Jezebel’s father was Ethbaal king of Sidon, who was, or had been, a priest of Astarte; cf. Josephus CAp i.18), Ahab established the cult of Baal and Asherah in his capital city of Samaria (1 K. 16:32f.).