241218 ALR Personal and ALRC Evolving Mission Statements

ALR Personal Mission Statement

ALRC Evolving Corporate Mission Statement

1994 OG Mission Statement:

ALRC effectively operates between ministries and media to engage the public in matters of spirituality, faith and values. The Agency helps organizations with a Christian foundation increase their impact wit thoughtful positioning of their stories in the context of traditional, news values.

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OG Purpose Statement:

“To further the Kingdom of God through professional involvement in ministry and media.”

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2019/20 from Larry’s notes:

A. Larry Ross Communications (ALRC) assists leaders in increasing their influence and serves faith-based and humanitarian organizations in effectively and creatively communicating their unique story and message.

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From “Meaningful Work” blog:

At A. Larry Ross Communications, we believe in working for a cause.

At our core, we are a public relations and communications firm but we see what we do not so much as work but a mission. We partner with faith-based and cause-oriented organizations, helping them share their messages with the world.

Our team members join us in this mission because each is part of these communities, not outsiders looking in.

Service is a key component of our working environment. We serve our clients because we believe in what they do, and we serve the media because we want to help them tell inspiring stories.

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From “Which PR Firm is Right for You? - Three Benefits of Choosing a Boutique Agency” blog:

At A. Larry Ross Communications, we specialize in cause-oriented and faith-based public relations. We regularly message to and work with audiences and media with an affinity for the religious community. We don’t just speak the language of the faith-based and Christian community; we are part of it. As such, we are able to consult with clients reaching into or out of that community with ease and success.

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Bio/boilerplate for “His Story: The Musical” playbill:

“A. Larry Ross Communications is an award-winning, full-service, Dallas-based public relations firm founded in 1994 to provide strategic earned, digital and crisis communications leveraging the power of story at the intersection of faith and culture. With experience spanning 47 years, the Agency’s inter-generational practitioners have represented a diverse roster of clients including theater and film projects; influential global leaders and authors; non-profits and humanitarian organizations; and universities, ministries and churches. For more information, visit www.alarryross.com.”

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From “3 Reasons Faith-Based Organizations Need PR - Why Public Relations is a Worthy Investment” blog:

For more than XX years, our agency has specialized in Christian and faith-based public relations. We operate at the intersection of faith and culture, helping companies, brands, churches and Christian leaders take their messages into and out of the faith-based marketplace.

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From “3 Reasons Faith-Based Organizations Need PR” blog post:

As Christians, we are to be witnesses for Christ – to make him known publicly. One could say that all followers of Jesus are PR agents for Christ.

As PR professionals working with faith-based organizations and leaders, our job at ALRC is not to create a perceived image for a client but to accurately help an organization define itself by truthfully communicate who it is to its audiences. While we are a for-profit company, we see our role as ministerial, partnering with those in ministry to hold up the arms of men and women of God as described in Exodus 17:12.