The Lukewarm Church
The Destination
One of a triad of cities (with Colossae and Hierapolis) in the Lycus valley, about one hundred miles east of Ephesus, Laodicea was the southeasternmost of the seven cities, about forty miles from Philadelphia. Its sister cities were Colossae, about ten miles to the east, and Hierapolis, about six miles to the north. Located on a plateau several hundred feet high, Laodicea was geographically nearly impregnable. Its vulnerability to attack was due to the fact that it had to pipe in its water from several miles away through aqueducts that could easily be blocked or diverted by besieging forces.
Laodicea was founded by the Seleucid ruler Antiochus II and named after his first wife. Since he divorced her in 253 B.C., the city was most likely founded before that date. Though its original settlers were largely from Syria, a significant number of Jews also settled there. A local governor once forbade the Jews from sending the temple tax to Jerusalem. When they attempted to do so in spite of the prohibition, he confiscated the gold they intended for that tax. From the amount of the seized shipment, it has been calculated that 7,500 Jewish men lived in Laodicea; there would have been several thousand more women and children. Even the Talmud spoke scornfully of the life of ease and laxity lived by the Laodicean Jews.
With the coming of the Pax Romana (peace under Rome’s rule), Laodicea prospered. It was strategically located at the junction of two important roads: the east-west road leading from Ephesus into the interior, and the north-south road from Pergamum to the Mediterranean Sea. That location made it an important commercial city. That the first-century B.C. Roman statesman and philosopher Cicero cashed his letters of credit there reveals Laodicea to have been a strategic banking center. So wealthy did Laodicea become that it paid for its own reconstruction after a devastating earthquake in A. D. 60, rejecting offers of financial aid from Rome.
The city was also famous for the soft, black wool it produced. The wool was made into clothes and woven into carpets, both much sought after. Laodicea was also an important center of ancient medicine. The nearby temple of the Phrygian god Men Karou had an important medical school associated with it. That school was most famous for an eye salve that it had developed, which was exported all over the Greco-Roman world. All three industries, finance, wool, and the production of eye salve, come into play in this letter to the Laodicean church.