Rebrand

Introduction

Rebranding refers to the process of changing or updating a brand's identity, often in response to shifts in the market, company values, or customer perceptions

It can involve anything from minor visual tweaks to a complete overhaul of the brand, including its name, logo, visual identity, and messaging.

Isaiah 43:18–19

4 Biblical Re-brands from the OT and their purposes

1. Destiny

Genesis 17:1–9

Covenant: Without covenant, destiny is just potential.

With covenant, destiny becomes inevitable — because God commits Himself to your future.

2. Blessings

Genesis 17:15–16

Identity: Sometimes you need an identity change to see the blessings God wants to bring into your life.

3. Victory

Genesis 32:25–28

Ephesians 6:12

Battles: Victory in key battles necessitate a shift in how you're viewed thereafter.

4. Reversal

Hosea 1:2

Hosea 1:6

Hosea 1:8–9

Hosea 2:23

Curse: God's goal is to reverse every curse, even ones we deserve with is love and mercy.

Conclusion

True Communion with God is not just remembrance it's also rebranding. From sinner to saint, from rejected to redeemed, from broken to blessed, and from lost to loved.

Confession

Change me, oh God. Make me more like you.

Change me, oh God, wash me through and through.

Create in me a clean heart. So that I may worship you. Amen Tamela Man