Sermon Tone Analysis

The Information Age

Globally a staggering 269 billion emails are sent each day and there are currently just over 3.7 billion email users worldwide.

The findings revealed in Radicati Group’s February 2017 study, mark a continual growth in the number of emails sent per day; from 2015’s figure of 205 billion emails.

For scale, if 205 billion emails is the daily mail count, this means almost 2.4 million emails are sent every second and a mind blowing 74 trillion emails per year.

With an annual growth rate of 4.4% forecast over the next four years, it’s estimated that by the end of 2021 over 316 billion emails will be sent each day and there will be 4.1 billion email users – that’s over half the entire world’s population.

Why does email signature management matter?

Download our free guide to find out:

Representative of the connected nature of today’s email consumers, some reports claim up to 54% of all emails are opened on a smartphone, with iPhones topping the device chart with a 33% share of this figure.

When almost half the online population are reading emails online, the need for mobile responsive emails is now more of a necessity than ever.

Appboy report that from 2015 to 2016 the use of emojis in emails increased by 775% and showed a steady 20% growth month on month throughout 2016.

Visual trends in emails can also be seen with the percentage of emails containing GIFs increasing from 5.4% in 2015 to 10.3% in 2016.

19.

91% of teens with cell phones actively text.

(Pew Research Center) (Tweet this!)

20.

About 50% of adults 18-24 say text conversations as just as meaningful as a phone call.

(Experian Marketing Services) (Tweet this!)

21.

Adults under 45 send and receive 85+ texts every day, on average.

(Experian Marketing Services) (Tweet this!)

22. (2017 Update) The average consumer sends 3 messages per hour (including app-to-app messaging).

(Twilio) (Tweet this!)

23.

(2017 Update) The average consumer sends 72 messages per day (including app-to-app messaging).

(Twilio) (Tweet this!)

24.

77% of students want relevant information from colleges via text.

(Cappex) (Tweet this!)

25. 59% of students say a college can text them first.

(Cappex) (Tweet this!)

26.

Adults 18-24 y.o.

send and receive over 128 texts every day.

(Experian Marketing Services) (Tweet this!)

27.

Adults 18-24 y.o.

send and receive 3,853 texts a month.

(Experian Marketing Services) (Tweet this!)

28.

Adults 25-34 send and receive over 75 texts a day.

(Experian Marketing Services) (Tweet this!)

29.

Adults 25-34 send and receive 2,240 texts a month.

(Experian Marketing Services) (Tweet this!)

30.

Adults 35-44 send and receive about 52 texts a day.

(Experian Marketing Services) (Tweet this!)

31.

Adults 35-44 send and receive 1,557 texts a month.

(Experian Marketing Services) (Tweet this!)

32.

Adults 45-54 send and receive 33 texts a day.

(Experian Marketing Services) (Tweet this!)

33.

Adults 45-54 send and receive 998 texts a month.

(Experian Marketing Services) (Tweet this!)

34.

Adults 55+ send and receive 16 texts a day.

(Experian Marketing Services) (Tweet this!)

35.

Adults 55+ send and receive 491 texts a month.

(Experian Marketing Services) (Tweet this!)

Texting is 10X quicker than phone calls.

(Text Request) (Tweet this!)

37. Texts have a 99% open rate.

(SinglePoint) (Tweet this!)

38.

95% of texts will be read within 3 minutes of being sent.

(Forbes) (Tweet this!)

39.

Average response time for a text is 90 seconds.

(CTIA) (Tweet this!)

40.

Texts have a 45% average response rate.

(Velocify) (Tweet this!)

41.

College students spend 94 minutes a day texting, on average.

(Journal of Behavioral Addictions) (Tweet this!)

42.

Texting takes up 33% of Millennials' mobile usage.

(RealityMine) (Tweet this!)

43.

Text messages are read in under 5 seconds, on average.

(SlickText) (Tweet this!)

44.

96% of smartphone owners text.

(Pew Research Center) (Tweet this!)

45.

The average adult spends 23 hours a week texting.

(USA Today) (Tweet this!)

Mark Twain - “There are three kinds of lies: lies, damned lies, and statistics.”

What Are We Looking For?

Relational connections

Personal validation

Sense of belonging

Approval

Guidance

On the Journey

One of the most difficult things in life is to know what you don’t know

Direction determines destination

Life is a series of mid-course corrections - see danger and avoid getting in trouble

(Ship on the rocks image)

Prudent take action to avoid dangerous circumstances

(Forks)

Our hearts often lie to us - Mind, will and emotions.

Feels good do it!

“My Heart Will Go On” Celine Dion

How do I get through this test in my life?

Solomon Says

Why We Don’t Seek Advice

1.

We think we already know what we need to know.

(Ignorance)

1.

We think we already know what we need to know.

(Ignorance)

2. It feels better to have people think we know where we’re going than to let them know we don’t have a clue.

(Pride)

(Pascagoula Concrete Story)

3. It’s too much work to figure out how to get advice.

(Laziness)

Why We Don’t Seek Advice From Wise Counselors

1. It’s easier to get advice from our friends.

2. It’s easier to follow the herd.

3. It’s easier to copy what our parents did.