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            The great thing about the QPS (Quality, Price, Service) Triangle is that you can be successful with a mark anywhere in it.  (You can even be successful with a mark in the center, though it is difficult.)  The key is putting your emphasis mark far away from the marks of your competitors.

            The easiest place to put you emphasis is in an empty corner.  If your competitor is hanging a sign that reads, “We’ll Beat any Price,” you should take a look at the quality and service corners.  If your market is full of expensive premium products, you should be investigating low-price alternatives.

Fire Someone Today, Bob Pritchett, pages 61, 62