Five Keys to Leadership Credibility

In her book The Voice of Authority, Dianna Booher points out that just as credibility is important for an organization's message and mission, so is credibility important within the organization itself. In general, a leader's credibility hinges on five key areas:

1.     The Look. Appearance and physical presence, such as dress, grooming and body language, all of these add up. Dress to feel confident and to remove barriers between yourself and others, whether it is in a one-on-one conversation or in your pulpit. Keep your body language relaxed, not rigid. Remember that tone of voice is part of your body language, as well.

2.     The Language. Speak in a way appropriate for the setting. Consider the words you choose, how well you think on your feet and your clarity—these convey a strong impression.

3.     Likeability, as defined by the leader's personality and the chemistry that leaders create between themselves and others. Have the courage to be transparent, even vulnerable. Be courteous, share your sense of humor and show humility.

4.     Character, Values and Integrity. This is a matter of action, not words. Standing by one's values in the clutch makes a strong impression.

5.     Competence. Your skill and track record of results can lead to strong credibility, but arrogance about these—even perceived arrogance—will have a detrimental effect.

Source: Nonprofit Times, 25-Aug-2008, as reported in Church Leader's Intelligence Report e-newsletter, 25-Feb-2009