The Brand

Text:

King James Version Chapter 16

18 And I say also unto thee, That thou art Peter, and upon this rock I will build my church; and the gates of hell shall not prevail against it.

Subject: The Brand:

INTRODUCTION:

TRANSITION:

BODY:

A type of product manufactured by a particular company under a particular name. Example; "a new brand of detergent"

An identifying mark burned on livestock with a branding iron. "the brand on a sheep identifies it as mine"

I. Many are familiar with the Brand of Chick-fil-A.

A devout Baptist, the owner (Mr. Truett Cathy) Chick-fil-a is closed on Sundays.

The Experience:

How did Chick-Fil-A come up with my pleasure? Legend says the chain's founder, Truett Cathy, got the idea while staying at the Ritz Carlton. When he said “thank you” to a hotel employee, the employee replied, “my pleasure.” Cathy thought those two small words made the Ritz Carlton stand apart as a luxury establishment.

Consistency: No matter the location, this Brand appears to be consistent. The people, the uniforms with the Cow Print, the taste of the food.

If you want to destroy a brand, lose consistency.

TRANSITION:

CONCLUSION: